No City Car for Dacia, says Renault

Dacia Logan 1 photo
Photo: Original image created by autoevolution
Long-standing rumors regarding a Dacia-badged minicar have been denies by Renault today, who said the Romanian brand will not join the segment now dominated by the Fiat 500.
Speaking to Automotive News Europe, Renault COO Carlos Tavares said that marketing costs would become too high if Dacia were to extend its lineup with a city car.

“What I want to avoid is to have too many cars. We need to be communicating the brand rather than fragmenting our marketing dollars on too many models. Dacia’s brand awareness is still quite low,” Tavares told our source.

Recent reports claimed that Dacia will launch a 5,000 five-door city car by 2015, that would be underpinned by the Renault Twingo’s platform. The Romanian brand sells five models in Europe: the Sandero (subcompact), Logan (sedan & station wagon), Duster (SUV), Lodgy (compact MPV) and the Dokker (city van).

Dacia sales grew 18 percent this year, to 90,000 units delivered in Europe.

Story via AutomotiveNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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