Photo: Mattel / Hot Wheels
Hot Wheels cars are a solid introduction into the automotive world, but it would be doing Mattel a grave injustice to say that these tiny die-cast cars are toys. Or “just” toys, to be more accurate.
For many a grown man (and woman) Hot Wheels cars are collectibles, with some items even changing hands for several thousands of dollars, depending on how rare or hard to come by they are. For these collectors, Mattel has a new and very interesting proposition: an NFT garage. Storage issues, be damned!
The NFT market is very hot right now, with NFTs (Non-Fungible Tokens), unique digital pieces on the blockchain, being anything from art to real estate, music, and even fashion. NFTs are traded in cryptocurrency, and while one could make the argument that you’re spending virtual money on virtual stuff (i.e. nothing for nothing), it’s supposedly “the future.”
Mattel is getting in on that, announcing the Hot Wheels NFT Garage Series 1, which will debut on November 16. In total, over 5,000 rarities will be included in this virtual collection, which will also offer items redeemable for real-life special-edition die-cast cars. In other words, the NFT Garage will be just the right blend of technology and physical objects to appeal to the true Hot Wheels collector. You know who you are.
The NFT Garage was made possible through a partnership with WAX (The Worldwide Asset eXchange), which is a carbon-neutral NFT blockchain. This should tick a box with eco-friendly collectors, since most crypto is far from sustainable, due to the high emissions produced during mining.
Over 40 packages will be included initially, with prices starting at $15. As more designs are added across the four tiers (Base, Rare, Premium, and NFTH (Treasure Hunt), collectors will be able to trade Rare and NFTH cards for actual die-cast cars – with some of the rarest Hot Wheels ever included, like the Twin Mill, Rodger Dodger, Mach Speeder, the SS Camaro, and the Bone Shaker.
“Hot Wheels is excited to offer limited, unique and sustainable NFTs with our latest Garage of Legends series,” Andrew Chan, Head of Digital Gaming at Mattel, says in a statement. The excitement is probably on par with what Hot Wheels collectors are feeling right now and, again, you know who you are.
The NFT market is very hot right now, with NFTs (Non-Fungible Tokens), unique digital pieces on the blockchain, being anything from art to real estate, music, and even fashion. NFTs are traded in cryptocurrency, and while one could make the argument that you’re spending virtual money on virtual stuff (i.e. nothing for nothing), it’s supposedly “the future.”
Mattel is getting in on that, announcing the Hot Wheels NFT Garage Series 1, which will debut on November 16. In total, over 5,000 rarities will be included in this virtual collection, which will also offer items redeemable for real-life special-edition die-cast cars. In other words, the NFT Garage will be just the right blend of technology and physical objects to appeal to the true Hot Wheels collector. You know who you are.
The NFT Garage was made possible through a partnership with WAX (The Worldwide Asset eXchange), which is a carbon-neutral NFT blockchain. This should tick a box with eco-friendly collectors, since most crypto is far from sustainable, due to the high emissions produced during mining.
Over 40 packages will be included initially, with prices starting at $15. As more designs are added across the four tiers (Base, Rare, Premium, and NFTH (Treasure Hunt), collectors will be able to trade Rare and NFTH cards for actual die-cast cars – with some of the rarest Hot Wheels ever included, like the Twin Mill, Rodger Dodger, Mach Speeder, the SS Camaro, and the Bone Shaker.
“Hot Wheels is excited to offer limited, unique and sustainable NFTs with our latest Garage of Legends series,” Andrew Chan, Head of Digital Gaming at Mattel, says in a statement. The excitement is probably on par with what Hot Wheels collectors are feeling right now and, again, you know who you are.
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