autoevolution
 

No Brisbane Motor Show This Year

After in 2009 a good part of the motor show calendar was left empty due to the crisis which struck the automotive industry, 2010 has proved so far a more industry-friendly year and no cancellations were announced.

Until now, that is, when word comes from Australia that the 2010 Brisbane Motor Show has been cancelled due to the lack of exhibitors. This means there will be only one motor show in Oz this year, the Australian International Motor Show (AIMS) in Sydney in October.

According to GoAuto, citing show organiser Expertise Events, the lack of support from the automotive industry led to this decision. It is the second year in the row the show is scrapped, leaving little room for hope the show will be resurrected next year.

“There is just not enough content to stage a show that meets the public expectations,” Expertise Events said in a statement quoted by the source.

The carmakers which supported the event include Hyundai, Honda, Holden, Ford, Land Rover, Kia, Isuzu, Peugeot, Great Wall, Proton and Lotus. On the other side of the table sat Mazda, BMW, Mercedes-Benz, Audi and Lexus. or, in other words, the brands which drew the biggest crowds.

“Cancelling this event is a huge commercial burden. However, what we are most concerned about is how this reflects on the perception that the industry has let down Queensland motor enthusiasts, and that is what we are most concerned about,” Expertise Events managing director Gary Fitz-Roy said.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories