Nissan’s Internet Domain Sold for $6.8 Million

The Z-car series of automobiles is one of the strongest points of the Nissan brand. Born with the 240Z (S30) from 1969, the current crop of Z-grade vehicles is made out of just two models: the 370Z coupe, as well as the soft-top 370Z Roadster.
Nissan 370Z roadster and domain overlayed 1 photo
Photo: Catalin Garmacea, screenshot from, imaged edited by autoevolution
That’s it! The only other Nissan model that’s obviously performance-oriented is the GT-R, which recently got refreshed for its home market. Moving on, the Z-car series moves a lot more cars than Nissan sells GT-Rs, which renders the following matter extremely puzzling to be frank.

As it happens, the Japanese manufacturer’s dedicated website for Z-car-related interests has been sold for approximately $6.8 million to GMO Internet. Reports from the Land of the Rising Sun claim that Nissan got around 800 million yen for the domain from the largest registrar in the country.

While Nissan refused to comment why the domain was sold, GMO disclosed on this acquisition an interesting fact. “As one of only three single-character domain names currently existing in the .com space, is highly memorable and offers unparalleled marketing opportunity. was acquired to spearhead GMO Internet Group global growth strategy.” reads an official statement.

In related news on Nissan Z cars, it’s been rumored that the Z-car family will be watered down in the near future. Some fans and people close to Nissan hinted that the IDx Freeflow concept car will materialize into the upcoming lineup of Z vehicles. Mr. Shiro Nakamura, the design chief and senior VP of Nissan, previously claimed that the 370Z's successor will be lighter and cheaper than the current Z-car.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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