Nissan’s European Sales Success Due to UK and Russia

Nissan Juke 1 photo
Photo: Nissan
Nissan has resisted the downward trend in the European market and reported strong sales through November today. The Japanese auto brand delivered 3.7% more cars for the year to date, with 48,581 units sold during last month.
The result was mainly due to strong demand in the UK, where many Nissans are actually built, and Russia. The Central and Eastern European region also recorded growth compared to this time last year, despite on-going economic stagnation and reduced spending in Europe.

Nissan's flagship models like the Juke and X-Trail SUV continued to perform well, selling 5.2% and 5.6% more cars respectively versus this time last year.

"Continued growth of Nissan's crossover and 4x4 categories has given us a strong foothold in Europe. Success of models like the Nissan Juke and Qashqai underscores our investment in cars with bold design and innovative technology," said Nissan Vice President for Sales Operations in Europe, Guillaume Cartier.

"With the right innovations, the right products and the latest technologies, we're confident that our pipeline can deliver the growth and market confidence this industry really needs in these tough times. We're realistic about the challenges that lie ahead but confident in our ability to navigate the economic storm," Cartier added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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