Nissan today announced a brand new marketing strategy for the Juke crossover. They wrapped advertising banners around the roof and walls of some London Underground stations in the hopes of maybe getting people out of their commute habits and into the car.
The 360 degree wrap covers the walls, ceiling and floor of the walkway to the Bakerloo and Victoria lines inside Oxford Circus station.
“This campaign will create a brief moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It also pays homage to a commitment at Nissan that we reflect products, such as Nissan Connect, through innovative and engaging marketing," said Guillaume Masurel, Marketing Director at Nissan Motor UK.
The campaigns also highlights the Nissan Connect technology that allows drivers to plot a journey on any device and send it remotely to their car.
“This campaign will create a brief moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It also pays homage to a commitment at Nissan that we reflect products, such as Nissan Connect, through innovative and engaging marketing," said Guillaume Masurel, Marketing Director at Nissan Motor UK.
The campaigns also highlights the Nissan Connect technology that allows drivers to plot a journey on any device and send it remotely to their car.