autoevolution
 

Nissan Wraps London Underground Stations in Juke Advertising

Nissan today announced a brand new marketing strategy for the Juke crossover. They wrapped advertising banners around the roof and walls of some London Underground stations in the hopes of maybe getting people out of their commute habits and into the car.
Nissan Juke London Underground Ads 3 photos
Photo: Nissan
Nissan Juke London Underground AdsNissan Juke London Underground Ads
The 360 degree wrap covers the walls, ceiling and floor of the walkway to the Bakerloo and Victoria lines inside Oxford Circus station.
“This campaign will create a brief moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It also pays homage to a commitment at Nissan that we reflect products, such as Nissan Connect, through innovative and engaging marketing," said Guillaume Masurel, Marketing Director at Nissan Motor UK.

The campaigns also highlights the Nissan Connect technology that allows drivers to plot a journey on any device and send it remotely to their car.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories