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Nissan Uses HGVs to Advertise NV400 Panel Van

Nissan NV400 panel van advertising campaign 1 photo
Photo: Nissan
Nissan is selling heavy commercial vehicles with the help of really heavy commercial vehicles in Britain, as the NV400 panel van has been plastered on HGVs covers for a bit of advertising. A trailer might not move very fast, but it does come with a lot of advertising space that’s on the road basically all day long.
“The trucks travel daily up and down 10 of the country’s main motorways covering 150,000 miles per month, putting Nissan’s new NV400 in front of an estimated 18 million drivers,” Nissan commercial says.

“What better way to show business users our new NV400 than on the side of a massive HGV,” explained Francis Bleasdale, Nissan Motor GB’s LCV sales and marketing director.

“The NV400 is a big van in every sense and we believe this new advertising campaign will get it off to a solid start with British businesses,” he added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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