Photo: Infiniti
Nissan will introduce its Infiniti brand in Japan in order to better compete with German offerings in the country's growing luxury car market, Japanese business daily Nikkei reports.
The first model to reach Japan is the US market Infiniti Q50, which will be built at a facility in the Tochigi Prefecture. The vehicles will be sold through existing Nissan dealerships, as the automaker has no plans to create an exclusive network, and lineup expansion will depend on local sales trends, Nikkei added.
The Infiniti Q50, which will replace the Nissan Skyline sedan on the Japanese market, starts at $37,605 in the United States and can be had in either gasoline or hybrid versions.
Back in May, Nissan CEO Carlos Ghosn said the Infiniti brand accounted for less than one percent of the company's operating profit in the last two year.
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The Infiniti Q50, which will replace the Nissan Skyline sedan on the Japanese market, starts at $37,605 in the United States and can be had in either gasoline or hybrid versions.
Back in May, Nissan CEO Carlos Ghosn said the Infiniti brand accounted for less than one percent of the company's operating profit in the last two year.
Story via AutoNews
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