Nissan Targets 8% Global Market Share and Operating Profit With Six-year Plan

Nissan today announced its six-year business plan that will see the carmaker tackling new markets and segments in an effort to enlarge its profits and sales. The plan for fiscal years 2011 to 2016, called “Nissan Power 88,” is effective immediately.

The Japanese carmaker said it expects to have a global market share of 8% and increase its corporate operating profit to a sustainable 8% by the end of the 2016 fiscal year. In addition, the carmaker says it will deliver an all-new vehicle every six weeks for the next six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments.

Under the carmakers support of zero-emission vehicles and low-emission technologies, it says that the Renault-Nissan Alliance will reach 1.5 million units sold cumulatively.

“Nissan Power 88 is the roadmap for our company’s profitable growth,” said Nissan President and Chief Executive Officer Carlos Ghosn. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”

The expansion of the retail network will focus on growth markets and further developing the company’s Infiniti and light commercial businesses. Thus, Nissan will have the capacity to produce 1.2 million cars in China next year, with the carmaker eying a 10% share of this market. The Japanese company will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.

“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” added Ghosn.