Nissan Sales, Market Share Increases in Europe

The key to any solid sales figure can’t be based solely on marketing ploys and advertising campaigns. Nissan has proved this fact by delivering solid, steady increases in the European market with their cute Juke compact crossover and the popular Qashqai.

The company announced today both its sales figures for the month of June and subsequently the year-to-date, but also its market share in Europe. Thus, for the first month of the summer, Nissan has delivered a total of 7,457 units, an increase of 8% compared to last year. For the calendar year-to-date Nissan’s sales in Europe hit 351,668 units boosted by the ever popular crossover family of Qashqai, Juke and Murano.

The Japanese carmaker has adapted most of its products to work on European roads, and this has show in the results, as most posted year-on-year sales increases contributing to a 3.4% European market share in June, compared to 3.1 percent a year ago.

“Nissan continues to have a very successful 2011 in Europe, with all of our major markets performing well. One of the key factors driving this performance, which is likely to position Nissan as June’s highest-selling Asian car brand in Europe, is the breadth and diversity of our product offering today. As well as strong crossover sales from Juke and Qashqai, we also saw important contributions from our commercial vehicles – in particular the innovative NV200 van and Primastar. X-TRAIL and Navara led our SUV sales while in the small car segment Micra and Note mini-MPV also had a good month,” said Bernard Loire, Vice President Sales Operations Europe.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories