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Nissan's Teaser for Integrating Cortana in Its Cars Is the Worst We've Seen

These days, it's all about technology. And by "these days" we literally mean these few days during which CES 2017 is taking place in Las Vegas, and not the times we live in as a general. Even though that could have stood just as well.
Cortana doing what it does best 1 photo
Photo: Twitter video screenshot
Like it or not - you prabably do -, the barrier between our cars and the epitome of technological advancement, the smartphones, is getting blurrier by the week. That's not to say we will soon not know what to do with our cars - get in them and drive or pick them up and start talking -, but that carmakers and tech giants are starting to work together.

CES used to be a place for tech-geeks and video game geeks, but the most recent editions have had to make room for another type of geek: the car buff. Not to be mistaken for a petrolhead, the car buff couldn't care less about the way the car drives, being more interested in the number of innovative technologies it comes with. He is the kind of guy who will be the first to jump on the autonomous driving bandwagon because having a vehicle capable of that would make him even happier than owning the latest iPhone.

With legislation still moving slow in that respect, tech companies are making their way into the automotive industry more discreetly by taking over those ever-larger touchscreens we have on our center consoles. Google is working together with FCA on a Uconnect system powered by Android, and now Nissan is doing more or less the same thing, but with Microsoft.

Bill Gates' company never really made it big on the handheld device market, but as far as in-car infotainment goes, the playingfield is still pretty even. That means it can sink its teeth in and hope to keep up with Google and Apple for a chance.

Only if its products are just as exciting as this teaser that probably announces the integration of the Cortana assistant in Nissan cars, then we're dealing with a stillborn. Who would have imagined that something related to both cars and technology can be such a snoozefest?

In case you won't make it through all 42 seconds of the clip, here's the lowdown: Nissan is going to make "some exciting announcements" at this year's CES on Thursday, January 5 at 4 PM. Believe it or not, reading this sentence was a lot more thrilling than the teaser itself. And faster.



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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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