Nissan Plans to Reach 500,000 Unit Sales in China by 2017

Judging by Nissan’s aggressive sales behavior on the Chinese luxury-auto market, it is obvious that the carmaker plans to catch up to competitors like Volkswagen AG, and Toyota Motor Corp. Nissan plans to quadruple Infiniti’s share of the Chinese market due to direct competition from Audi and Lexus. Also, CEO Carlos Ghosn has set a winning mark of at least 8 percent of the luxury segment in the world’s largest auto market by 2016.

It's worth mentioning the fact that Infiniti has 2 percent now. On top of the list there can be spotted Audi with 34 percent followed by Lexus with 8 percent, according to J.D Power & Associates. In order to boos its sales figures Nissan plans to double the number of Infiniti dealers this year. Furthermore the manufacturer plans to add five production lines over five years and adding its first TV commercials where primetime audiences can exceed 500 million.

"We entered the China market even later than Taiwan and South Korea, and that's very ridiculous to anybody who has a bit of knowledge about the industry. But, it's like running a marathon -- you can't tell who will win after just 10 kilometers," Allen Lu, managing director of Infiniti's China was quoted as saying by Automotive News.

Nissan aims to more than triple its global sales to 500,000 units a year by March 2017, representing about 10 percent of the global luxury-car market. Worth mentioning the fact that China became Infiniti’s second largest after the US last year .