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Nissan Plans Global Celebration of Usain Bolt's Birthday, You Can Join In

Nissan has decided to celebrate the birthday of its Global Director of Excitement in a truly global fashion.
Usain Bolt and his golden Nissan GT-R 10 photos
Photo: Nissan
Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"Nissan celebrates fastest man on Earth; declares global "Happy Bolt Day"
While a celebration of an important figure in the automotive industry is usually reserved for company founders, racecar drivers, inventors, and designers, Nissan’s Global Director of Excitement is a special guy. You may have heard of him, as he has represented Jamaica at the Olympics a couple of times.

Yes, it is the one and only Usain Bolt. He is a seven-time Olympic gold medalist, and a legendary sprinter in general. Bolt is the reigning World and Olympic titleholder in 4 x 100 meters relay, 100 meters sprint, and 200 meters sprint.

If you are somehow not impressed, he is also the first track athlete in the entire Summer Olympic history that has won three gold medals in one discipline.

As some of you know, the 2016 Rio Olympics is the last event of this kind that Bolt will compete in, while the 2017 World Championships will be his last competition in the field of athletics. Next week, he will celebrate his birthday, so Nissan has decided to make his 30th anniversary memorable and global at the same time.

Nissan’s marketing crew has done proper use of a brainstorm and came up with #HappyBoltDay. The campaign will work on social media, and it will involve fans around the world, which will be invited to imitate Bot’s famous lightning bolt pose.

To join in, all one has to do si take a picture while doing the “lightning bolt” pose and post it on social media with the hashtag #HappyBoltDay.

Once they have done that, fans can RSVP on Facebook to join the celebration of the Jamaican athlete. Bolt has been named Nissan’s Global Director of Excitement in 2012, and is the ambassador of the Nissan GT-R.

The Japanese brand had the inspiration to launch the 2017 Nissan GT-R in Brazil this year, right after Mr. Bolt swept through and won all of the events he entered at this Summer Olympic event.

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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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