Photo: Nissan
This February, at the Chicago Auto Show, Nissan brought out a car that was expected for some time, the 370Z Roadster in Nismo guise. Even though it was presented as a Concept, we all know that it’s going to make it into production.
That’s one of the key points the Japanese brand is going to focus on in the next few years. In a recent interview with CAR Magazine, Darren Cox, the head of Nismo, said that emphasizing the sportiness of the Nissan cars is a powerful tool to attract more customers.
‘Most people know Nismo through gaming and our Nismo GT Academy. When we wanted to make our road cars more exciting, taking Nismo global seemed a natural way to do it,’ he said.
That might not be the best attitude towards bringing more customers in but it’s certainly original. Relying on video games is certainly unorthodox but we have to face a couple of facts that change the shopping habits of upcoming drivers.
The thing is, most children do indeed grow up playing video games and get the passion for the field through this virtual reality. Why not use this to boost your sales?
Even so, the company will pick its targets carefully. It’s not enough to just stick a NISMO badge on a Micra for example, to make it work and sell in Europe or the US. People will scoff at the idea. They have to pick their targets carefully and, apart from the GT-R, 370Z and Juke they need to thread lightly. Maybe the Pulsar will be next.
To top it all off, the Nismo chief claims that body kits for their cars will also be introduced, allowing customers to get the look of a higher performance car without the actual increase in specs. That could be a winning strategy, as a lot of people care more about the packaging than the substance.
‘Most people know Nismo through gaming and our Nismo GT Academy. When we wanted to make our road cars more exciting, taking Nismo global seemed a natural way to do it,’ he said.
That might not be the best attitude towards bringing more customers in but it’s certainly original. Relying on video games is certainly unorthodox but we have to face a couple of facts that change the shopping habits of upcoming drivers.
The thing is, most children do indeed grow up playing video games and get the passion for the field through this virtual reality. Why not use this to boost your sales?
Even so, the company will pick its targets carefully. It’s not enough to just stick a NISMO badge on a Micra for example, to make it work and sell in Europe or the US. People will scoff at the idea. They have to pick their targets carefully and, apart from the GT-R, 370Z and Juke they need to thread lightly. Maybe the Pulsar will be next.
To top it all off, the Nismo chief claims that body kits for their cars will also be introduced, allowing customers to get the look of a higher performance car without the actual increase in specs. That could be a winning strategy, as a lot of people care more about the packaging than the substance.
Google News