Nissan Micra Tops Expectations

A few months after its introduction onto the market, Nissan's new global compact, the Micra, is selling like a charm, having already received 54,000 orders to its name. The number may not seem big, but it is in fact several times higher than the manufacturer expected it to be.

Each of the markets on which the car has already been launched contributed to the success of the Micra. In Thailand it has already topped 25,700 units (28 percent more than its yearly target), in Japan orders have reached 21,857 units (five times the monthly target), while in India it received approximately 4,000 orders.

"This demand for Nissan March/Micra gives fine testimony to its superb customer acceptance to our new global compact car, which created a whole new set of industry standards by smart engineering,"
said Akihisa Suzuki, Nissan's Global Chief Marketing Manager in charge of Nissan March/Micra.

"I believe this is the meaningful first step for Nissan to achieve one million units of sales by three models based on the newly developed V-Platform by 2013."

In the domestic market, the Micra comes equipped with a newly developed 1.2l 3-cylinder HR12DE engine with Idling Stop technology. The feature helps the vehicle achieve a 25 percent improvement in fuel economy over 2010 standards and SU-LEV certification, emitting 75 percent fewer exhaust emissions than 2005 standards.

The March is equipped with ABS, EBD, SRS airbags and SRS side airbags, load limiter with pretensioners for the seatbelts, linked front wipers, dawn sensors and multi-reflector halogen headlights with manual control.

The new Micra will be marketed in 160 countries and is priced from $11,290 in Japan, including consumption tax.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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