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Nissan March Production Starts in Thailand

Nissan Motor Thailand (NMT) has just officially announced that production on the new Nissan March in under way. The event was celebrated with more than 200 guests and employees, including representatives from the Thai government and Trirong Suwanakiri, deputy prime minister.

The vehicle will be officially launched on March 26 at the Bangkok International Motor Show 2010 and will be the first vehicle produced under Thailand’s eco-car program. The eco-car title is not easy to obtain, as the car has to meet requirements regarding low fuel consumption and emissions, passenger safety standards for front and side impact under the stringent standards of the United Nations Economic Commission for Europe (UNECE regulation 94 and 95).

"With an increasing vehicle population in Thailand and valid concerns about higher pollution levels in cities across the country, we're introducing a product that will have fewer CO2 emissions and less environmental impact," said Toshiyuki Shiga, COO of Nissan Motor Co., Ltd.

"Very importantly, too, producing and selling the eco-friendly Nissan March in Thailand, as well as exporting it to other countries in the Asian and Oceania markets, will create jobs and contribute to the country's progressive auto industry development," added Shiga, who attended the event.

The Nissan March will be built on the V-platform and will be powered by a 1.2-liter, 3-cylinder engine with an output of 79 hp (108Nm) and 120g/km CO2 emissions (under UNECE regulation 101). March is available with a five-speed manual transmission or an all-new continuous variable transmission (CVT).

"The all-new March will simplify city life,"
said Toru Hasegawa, NMT president. "March is a smart eco-car for people who enjoy their daily drives. New March drivers in Thailand will be pleased as well with the car's modern and roomy interior and the many user-friendly technologies. It's really the right car at the right time for this market."

The car is priced from 375,000 baht (US $11,472) to 537,000 baht (US $16,428).
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