Photo: Nissan
Japanese automakers have taken hit after hit, from natural disasters, safety recall and more recently anti-Japanese sentiment in China, so much so that they don’t want to be Japanese automakers any more.
In order to hedge against the effects of the rising yen, Nissan is looking at increasing its North American production even further, by opening a new factory. The automaker is hoping to have a 10 percent market share in the United States by 2017, and CEO Carlos Ghosn says he’s looking at opening a new factory, according to Autonews.
Currently, every Infiniti except the JX35 crossover are also built in Japan, and if the company really want to have the strength to take on the big premium names, it needs some production flexibility.
Before the new facility comes online, the Mexican plant will be expended. Nissan will also have a fresh factory in Brazil by 2014, which could also export vehicles to the US.
Currently, every Infiniti except the JX35 crossover are also built in Japan, and if the company really want to have the strength to take on the big premium names, it needs some production flexibility.
Before the new facility comes online, the Mexican plant will be expended. Nissan will also have a fresh factory in Brazil by 2014, which could also export vehicles to the US.
Google News