Nissan Leaf Purchase Process Announced

Now that the three-month long Nissan Leaf Zero-Emission Tour has ended, the carmaker revealed details of the vehicle-purchase process. The Nissan Leaf will be available to consumers via lease or sale, in a single transaction that includes the battery. At the same time, the Japanese carmaker is also debuting its global marketing campaign, called "The New Car."

"The Nissan LEAF purchase process is effortless, transparent and accessible, offering value with a one-stop-shop approach for everything related to the car, including the assessment, permitting and installation of in-home battery charging units," said Carlos Tavares, Chairman, Nissan Americas. "We want everyone to feel good about having a car that is affordable, fun to drive and good for the environment."

The Nissan LEAF Zero-Emission Tour covered 10,000 miles in the United States and Canada and made 63 stops in 24 cities, reaching the end of the line in New York City yesterday.

Steps to acquiring a Nissan Leaf are detailed below:

  • REGISTER: Interested people can register for more information about the Nissan LEAF on To date, close to 50,000 people have registered on the website. Registrants will be given first priority to reserve a Nissan LEAF.
  • RESERVE: The reservation process will begin in April, shortly after the announcement of the price of the Nissan Leaf. Upon paying a fully refundable $100 reservation fee, registrants will be among the first in line able to order a Nissan Leaf.
  • ORDER: Nissan will begin taking firm orders in August, for deliveries when sales begin in the driver's particular market.
  • EARLY DELIVERIES: Rollout begins in select markets in December 2010, with vehicles available in all major launch markets quickly thereafter.
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