Nissan Launches 2011 Quest "Errands" Commercial

A new media campaign led by a 30-second television spot titled "Errands” was launched by Nissan today to promote the 2011 Quest minivan that arrived at nationwide retailers last week. The campaign also includes digital advertising, print, social and an iAd.

The commercial was created by TBWA Chiat/Day and features the popular song "Mama Said" by Beverly Lee, Doris Coley Jackson and Addie "Micki" Harris.

The spot highlights Quest’s main features, such as the one-touch technology, permanent rear storage and the Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the car.

Priced at $27,750, the 2011 Nissan Quest is offered in four trim levels, namely : S, SV, SL and LE.  Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan's Xtronic CVT transmission.

"As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It's an entirely new take on the minivan – with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together," said Jon Brancheau, vice president, Nissan Marketing. "Quest provides the innovation to help make the impossible possible on a daily basis – just like parents do."

The automaker has also entered into a partnership with a new Disney animated film, "Mars Needs Moms," which premiers in early March. This partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of "Mars Needs Moms" in Nissan's iAd, co-branded Disney web page and Radio Disney voiceover spots.

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