Photo: Nissan
Eight years ago, Nissan introduced the most weirdly-designed car that ever made it into mass production: the Juke.
Unlike other carmakers that tried to win over customers with strange cars (for example Fiat and its botched Multipla), Nissan bet big on the subcompact crossover, and its bet seems to have paid off.
This week, the Japanese said that the one-millionth Juke rolled off the assembly lines at its plant in Sunderland, UK. The round-number model is a Tekna grade in Vivid Blue, one of the most recent additions to the color palette for the car.
At the facility where it is manufactured, workers and robots spit out a brand new Juke every 105 seconds, said Nissan, including the more nifty NISMO variant. Accompanying it on the production lines are the Qashqai, the Leaf and starting this year the X-Trail.
“Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market,” said in a statement Kevin Fitzpatrick, Nissan Europe head of manufacturing.
“Fast forward to today, and we have one million customers, and Juke remains the segment leader. It’s terrific to see that the 2018 model, with all its improvements and personalization options, is as popular as the version that rolled off the line for the first time in 2010.”
Nissan sells the Juke manufactured in the UK all over the world. Last year, the Europeans ordered a total of 95,000 Jukes.
And it wasn’t easy for them to do so. The particularization options for the model are incredibly vast as, in all the possible combinations, customers can choose from a total of 23,000 different versions of the car, according to Nissan.
Since its introduction, the Juke did not go past the launch generation, despite having been updated to keep in touch with the latest advancements in automotive technology.
This week, the Japanese said that the one-millionth Juke rolled off the assembly lines at its plant in Sunderland, UK. The round-number model is a Tekna grade in Vivid Blue, one of the most recent additions to the color palette for the car.
At the facility where it is manufactured, workers and robots spit out a brand new Juke every 105 seconds, said Nissan, including the more nifty NISMO variant. Accompanying it on the production lines are the Qashqai, the Leaf and starting this year the X-Trail.
“Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market,” said in a statement Kevin Fitzpatrick, Nissan Europe head of manufacturing.
“Fast forward to today, and we have one million customers, and Juke remains the segment leader. It’s terrific to see that the 2018 model, with all its improvements and personalization options, is as popular as the version that rolled off the line for the first time in 2010.”
Nissan sells the Juke manufactured in the UK all over the world. Last year, the Europeans ordered a total of 95,000 Jukes.
And it wasn’t easy for them to do so. The particularization options for the model are incredibly vast as, in all the possible combinations, customers can choose from a total of 23,000 different versions of the car, according to Nissan.
Since its introduction, the Juke did not go past the launch generation, despite having been updated to keep in touch with the latest advancements in automotive technology.
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