So the idea behind the commercial is this: you jump out of a plane strapped to a car seat and some parachutists assemble the bear chassis, engine and drivetrain, after which you land on a ramp and some more extreme people on motorcycles give you paint, glass and cloth. To top it all off, you’re thrown into the water and the final touches are put on the car.
To be honest, the Juke isn’t that fun, but it is enough to stop you from getting depressed on the way to work. There are other crossovers of the same size on the market, but only the MINI Countryman is as funky as this.
Of course, the best thing to do if you want real fun is to wait for the Nismo version that arrives next year.