“We continue to have very frequent conversations about Juke,” Peffer told caradvice.com.au at the launch of the Nissan Leaf electric car in Sydney. “In fact, we have some visitors coming out [this] week and that is one of the primary topics [of discussion].”
In his previous position as director of Nissan North America’s marketing and communications department, Peffer saw just what a valuable market tool the five-door compact crossover is. Thus, he became a fan of the car and is building a case.
“If you look at our brand in Australia … we’re not that different from Europe,” Peffer said. “We do well with commercial vehicles, we have some spectacular halo products, we’re growing in the SUV space … this is where we’re strong.”
The tricky part will be offering the Juke as a cheaper crossover than the Dualis (Australian for Qashqai).