Nissan India Starts Exporting the Micra

The Indian division of Nissan announced today it has begun exporting the Micra compact hatchback, with the first major consignment of 3866 cars already on their way to Europe. Earlier, in April this year, Nissan successfully tested out the first trial selection of six cars to Barcelona from its Oragadam Plant to Ennore Port.

The export model of the Nissan Micra, built on a new versatile V-platform, is produced to comply with different safety regulations and environmental rules as applicable in different developed markets.

Nissan Micra was designed and tested in Japan and fine-tuned to meet the differing tastes and needs of customers worldwide.

The plant at Oragadam near Chennai operates in full compliance with the Alliance Global Manufacturing Processes and Quality Standards. Its production management system, launched for the first time at any plant of Renault and Nissan, is based on mutual knowledge sharing from both companies.

“It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of Exports today. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports. Exporting of the Micra to various countries would also mean showcasing the high-quality of Indian engineering which matches international standards and will now be on the Global map for everyone to witness,” stated Kiminobu Tokuyama, Managing Director & CEO, NMIPL.

The Nissan Micra is expected to be exported to over 100 countries in Europe, Middle East and Africa. The company aims to export over 110,000 units in the fiscal year 2010-2011.