With 240 million Chinese sitting in their "Post-80" target niche, Nissan could be standing on a very lucrative piece of the market. To take advantage of it, the Lannia was developed using local know-how in design and marketing.
"This design is something that the 'Post-80s' generation will buy. But it will depend on how Nissan can take the design DNA of the concept car into the production model and make sure people can see that," said a visitor at the Nissan booth.
Featuring Nissan's new V-motion design language, the Lannia is able to boast crisp boomerang-shaped headlamps, a 'floating' roof, angular LED taillights and a design that seems to blend sedan and crossover elements.