Nissan Hints at Lannia Concept Production for Chinese Market

The Lannia concept car that Nissan revealed at the 2014 Beijing Auto Show could be coming to a showroom near you if you happen to live in China. Nissan is aggressively targeting the world's biggest market by volume and believes the Lannia is the ideal car for customers in their 20s and 30s.
Nissan Lannia 1 photo
Photo: Nissan
Chief Planning Officer Andy Palmer unveiled was on state a few days ago when the car was unveiled and that: "You can see that the car itself is much closer to a production type vehicle. So whilst we haven't confirmed yet that this will definitely go into production, I think it's definitely fair to say that we have every intention that this goes to market."

With 240 million Chinese sitting in their "Post-80" target niche, Nissan could be standing on a very lucrative piece of the market. To take advantage of it, the Lannia was developed using local know-how in design and marketing.

"This design is something that the 'Post-80s' generation will buy. But it will depend on how Nissan can take the design DNA of the concept car into the production model and make sure people can see that," said a visitor at the Nissan booth.

Featuring Nissan's new V-motion design language, the Lannia is able to boast crisp boomerang-shaped headlamps, a 'floating' roof, angular LED taillights and a design that seems to blend sedan and crossover elements.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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