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Nissan GT-R Targets Women, Seniors with Interior Trim

Nissan GT-R 1 photo
Photo: Nissan
The Nissan GT-R just gut a new updates for the 2014 model year, and now now brand chief Kazutoshi Mizuno has said that the car will also be receiving amber red interior trim (dash and seats) in order to attract more women and slightly older buyers.
Kazutoshi is known as the Godfather of the GT-R and he spoke about the changes last week at its debut in Japan.

"This year in particular we are offering a version with a fashionable interior called 'amber red,'" said Kazutoshi Mizuno, the Nissan GT-R's chief engineer in a video interview posted by Nissan on YouTube. "This is intended to increase our customer base of women or slightly older drivers, and we intend to display this special interior version at global auto shows."

“Every year in spring and fall for around a month, respectively, we develop the car intensively in Germany. The Nurburgring circuit puts the car into twice the performance stress of a track like this one,” he said about the ontinuing evolution of the Nissan GT-R.

“We work on specific issues such as heat or the forces acting on the car, aiming to make a car road-capable in all global conditions - and not only the tough conditions of Nurburing, but even on winding German mountain roads where the speed limit is 100 kph. There are many cars that cannot make that speed limit, so it is very important to put our car into such tough conditions,” Kazutoshi added.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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