Photo: Ford
The numbers are in for the first quarter of 2019, and as far as the mid-size segment is concerned, the Ford Ranger isn’t doing great. With 9,421 sales during the first three months of 2019, even the Nissan Frontier and Chevrolet Colorado posted better results.
The Toyota Tacoma leads the rankings with 58,183 examples of the breed while the GMC Canyon is on the lowermost spot with 6,954 units. Looking at the bigger picture, sales of mid-size pickups in the United States are up 13.84 percent over the first quarter of 2018. More to the point, 128,273 workhorses compared to 112,676 last year.
“But what about the Honda Ridgeline?” The unibody pickup didn’t fare well either, selling 6,952 units compared to 7,005. Turning our attention back to the Ranger, what do these results mean in the long run for the Ford Motor Company?
First of all, there’s no denying that dealerships will offer discounts. Secondly, the bean counters are biting their nails for not offering a manual option and a six-cylinder engine. The biggest mistake, however, is that Ford took too long to bring the Ranger back to the United States.
There are pictures on the Internet of the 2021 Ford Ranger, and so far, we’re aware that Ford is working 24/7 to bring the next generation to market. Volkswagen made a deal with the Blue Oval to use the platform for their next-generation Amarok, but so far, it’s not known if the German marque will bring that truck to the United States.
With the arrival of the Jeep Gladiator for the 2020 model year, the mid-size segment is getting even busier, posing another problem for the Blue Oval. On the downside, the Wrangler with a bed and Ram know-how is the most expensive pickup in the segment.
Nissan is working on a replacement for the Frontier too, which celebrates its 15th anniversary this year. The newcomer could roll out as early as September 2020 for the 2021 model year.
“But what about the Honda Ridgeline?” The unibody pickup didn’t fare well either, selling 6,952 units compared to 7,005. Turning our attention back to the Ranger, what do these results mean in the long run for the Ford Motor Company?
First of all, there’s no denying that dealerships will offer discounts. Secondly, the bean counters are biting their nails for not offering a manual option and a six-cylinder engine. The biggest mistake, however, is that Ford took too long to bring the Ranger back to the United States.
There are pictures on the Internet of the 2021 Ford Ranger, and so far, we’re aware that Ford is working 24/7 to bring the next generation to market. Volkswagen made a deal with the Blue Oval to use the platform for their next-generation Amarok, but so far, it’s not known if the German marque will bring that truck to the United States.
With the arrival of the Jeep Gladiator for the 2020 model year, the mid-size segment is getting even busier, posing another problem for the Blue Oval. On the downside, the Wrangler with a bed and Ram know-how is the most expensive pickup in the segment.
Nissan is working on a replacement for the Frontier too, which celebrates its 15th anniversary this year. The newcomer could roll out as early as September 2020 for the 2021 model year.
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