This is the first time the program goes outside the UK, with the first Japanese trials proving that drivers could reduce fuel consumption by as much as 18 percent and save a total of 350 euros per year.
"If similar improvements can be realized in Europe, the results would make a significant contribution to the development of these features in next generation Information Technology (IT) & Telematics systems," Nissan said.
Specifically, the data is collected and transferred to the Nissan Global Data Center for analysis. The information is automatically published on secure website through which participants can get tips and compare their figures with those of other motorists. Drivers are rewarded with Bronze, Silver or Gold status, with the most fuel-efficient drivers awarded the Platinum ranking.
"Nissan is taking a holistic approach towards sustainable mobility. Reducing CO2 by making our vehicles more efficient is just one element. Equally significant are the people behind the wheel," said Minoru Shinohara, senior vice president, Technology Development Division Planning & Advanced Engineering Development Division.
"The Nissan Intelligent Driver Project will help our customers develop eco-driving techniques with a vision toward using them on every journey as a matter of course. We expect the UK program to show that this is a practical, affordable and highly effective way of reducing vehicle emissions."