Nissan Europe Sales Rise in July

Nissan recorded an increase in their European market share, reaching 3.8%, with a total of 53,323 units sold on the Old Continent in July. This was supported mainly by a 15.3% increase in Eastern European sales, where Nissan managed to shift 14,540.
Nissan Juke 1 photo
Their sales so far in 2012 are also doing well, marking an increase of 3.9%, when compared to the first half of 2011, with 419,665 units sold. Also, from their entire range of vehicles, the best performer was, not surprisingly, the Juke, which recorded a sales growth of 13.8% up on last year’s number. Also, thanks to the Juke and now the NV200, Nissan looks set for an excellent performance by the end of the year, as well.

Nissan (and its sales figures) are quite important for Europe, primarily because 3,800 people work at Nissan’s Sunderland factory, in the UK, where the Juke is produced now, and the old Micra used to be assembled as well - they need Nissan to do well in Europe, to assure that those 3,800 jobs are stable ones.

If their Micra was as good as the old model was when it was launched, their sales figure would have been considerably higher - but sadly, the current Micra just isn’t up to class standards, when it comes to comfort and interior trim quality.


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