Photo: Nissan
When it first hit the market, the Nissan Juke was one of those cars the public either hates or loves - there's no middle way with the Japanese crossover.
However, the Juke proved to be a profitable card for Nissan, since the manufacturer built 500,000 units at its Sunderland facility in each of the past three years. And that says a lot about the crossover's success.
So Nissan's decision to come up with a second generation for the Juke is understandable, as the carmaker hopes to build on the first model's success.
"The Juke’s unique design is one of the reasons Nissan is now the undisputed crossover leader, underpinning five consecutive years of sales growth in Europe. With the next generation Juke now confirmed for future production, customers can be assured that Nissan is going to remain the benchmark in the crossover segment for many years to come," explained Nissan Europe Chairman, Paul Willcox.
The ongoing Juke received a facelift in 2014, and Nissan included a couple of personalization options for the crossover, couple with safety features. That's why we expect the crossover's next-generation to pick up where the current model left off and take this to a new level.
The upcoming Juke is also the first model to be underpinned by Renault-Nissan Alliance's new platform, namely the CMF-B (Common Module Family).
To put things into perspective, consider these facts. For example, in 2014, one in three cars built in the UK was a Nissan, and the overall investment made here by the Japanese carmaker since 1986 raises to £3.5 billion. That's a good enough reason for them to push on and try to dominate the crossover market.
So Nissan's decision to come up with a second generation for the Juke is understandable, as the carmaker hopes to build on the first model's success.
"The Juke’s unique design is one of the reasons Nissan is now the undisputed crossover leader, underpinning five consecutive years of sales growth in Europe. With the next generation Juke now confirmed for future production, customers can be assured that Nissan is going to remain the benchmark in the crossover segment for many years to come," explained Nissan Europe Chairman, Paul Willcox.
The ongoing Juke received a facelift in 2014, and Nissan included a couple of personalization options for the crossover, couple with safety features. That's why we expect the crossover's next-generation to pick up where the current model left off and take this to a new level.
Big investment for big goals
Dreaming big is alright, as long as you've got the funds to see your plans turning into something palpable. That's why Nissan is investing £100 million in their Sunderland facility, where the current Juke is being built.The upcoming Juke is also the first model to be underpinned by Renault-Nissan Alliance's new platform, namely the CMF-B (Common Module Family).
To put things into perspective, consider these facts. For example, in 2014, one in three cars built in the UK was a Nissan, and the overall investment made here by the Japanese carmaker since 1986 raises to £3.5 billion. That's a good enough reason for them to push on and try to dominate the crossover market.
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