Photo: Mercedes-AMG India
Having access to a corporate Twitter account is a great responsibility. Those 140 characters are never enough when you want to tweet something, but they somehow seem to be more than sufficient when you manage to mess things up.
You can always invoke the excuse that it happens to other high-profile accounts as well, but that's not likely to help a lot in the discussion you're about to have with your boss. You'd be better off acknowledging your mistake and moving on, vowing to pay more attention in the future.
However, some bloopers (and we're using a euphemism here) are hard to get over, and you don't have to look any further than what Nissan India did earlier this month for examples. In their defense, it does seem as though car manufacturers are a bit unimaginative when it comes to the letters they use to baptize their models, but if you're in charge with the Twitter account of a car company, that's not a valid excuse to mix them up.
The Mercedes-AMG GT R, also known as the Beast of the Green Hell, managed to set a new record for production cars on the Buddh International Circuit near Delhi, India. It registered a lap time of 2:09.853, beating the previous record by a full three seconds.
Naturally, news of the accomplishment started circulating on the Internet, and some people used the hashtag #GTR. Yeah, that might appear a little confusing, but it usually came next to another one - #AMG - and right above an image showing the Mercedes-AMG GT R on the Indian track with the time on the clock behind it.
All those subtle clues weren't enough for @Nissan_India who tweeted the news with the accompanying text "Another legendary record by Nissan GT-R #OMGTR." Needless to say, the message has been removed in the meantime, but somebody was appalled enough by what they had seen to take a screenshot so that this massive cock-up can live in infamy.
However, some bloopers (and we're using a euphemism here) are hard to get over, and you don't have to look any further than what Nissan India did earlier this month for examples. In their defense, it does seem as though car manufacturers are a bit unimaginative when it comes to the letters they use to baptize their models, but if you're in charge with the Twitter account of a car company, that's not a valid excuse to mix them up.
The Mercedes-AMG GT R, also known as the Beast of the Green Hell, managed to set a new record for production cars on the Buddh International Circuit near Delhi, India. It registered a lap time of 2:09.853, beating the previous record by a full three seconds.
Naturally, news of the accomplishment started circulating on the Internet, and some people used the hashtag #GTR. Yeah, that might appear a little confusing, but it usually came next to another one - #AMG - and right above an image showing the Mercedes-AMG GT R on the Indian track with the time on the clock behind it.
All those subtle clues weren't enough for @Nissan_India who tweeted the news with the accompanying text "Another legendary record by Nissan GT-R #OMGTR." Needless to say, the message has been removed in the meantime, but somebody was appalled enough by what they had seen to take a screenshot so that this massive cock-up can live in infamy.
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