With the European car market crumbling to levels not seen in 14 years, Russia has proven to be a sustainable source of growth. Nissan has announced major plans for this county, with the St Petersburg Plant to double manufacturing capacity.
Starting with the next generation of the Qashqai, the crossover will be produced in St Petersburg for Russian market. What’s more, the Togliatti Plant is going to play a main role in Nissan’s revival of the Datsun brand in Russia.
“Russia is Nissan’s largest European market and is going to grow significantly in both size and importance over the mid-term, and could account for around a third of our overall European sales by 2016. Nissan already has a very strong local presence and, today, we are the largest Japanese car maker in Russia and one of the largest overseas brands, but we want to triple sales and double market share over the next four years. To achieve this we are going to continue placing the customer at the heart of everything we do by offering innovative, relevant models that, increasingly, are developed and produced within the market,” said Nissan Executive Vice President Colin Dodge during a visit to Moscow.
“Russia is Nissan’s largest European market and is going to grow significantly in both size and importance over the mid-term, and could account for around a third of our overall European sales by 2016. Nissan already has a very strong local presence and, today, we are the largest Japanese car maker in Russia and one of the largest overseas brands, but we want to triple sales and double market share over the next four years. To achieve this we are going to continue placing the customer at the heart of everything we do by offering innovative, relevant models that, increasingly, are developed and produced within the market,” said Nissan Executive Vice President Colin Dodge during a visit to Moscow.