Nike+ SportWatch GPS Powered by TomTom Goes on Sale

The new running watch developed by NIKE and TomTom is now available in-store and online in the UK, priced at £179. The Nike+ SportWatch GPS Powered by TomTom sports a clear and readable user interface that delivers the information necessary to the user while in-run. It also adds personalisation and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor.

"The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better," said Stefan Olander, VP of Nike Digital Sport.

"It is part of TomTom Consumer's strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners," said Corinne Vigreux, Managing Director, TomTom Consumer. TomTom is the world's leading provider of location and navigation products and services.

On-watch features include:
• Tap Screen for setting laps and activating backlight
• Run History with data from past runs
• Personal Records including those imported from Nikeplus.com
• Quick Start with optional shoe-based Nike+ Sensor
• Heart Rate Monitor compatibility
• Recognition (or "Attaboys") for personal records
• Run Reminders that appear after five days if a run has not been logged
• Post-run acknowledgement and encouragement

When plugged into an USB port on a Mac or PC. the watch launches the Nike+ Connect interface which automatically transfers information to the NikePlus running community.