Photo: chrislabrooy/instagram
2020 marks the 30th birthday of the evergreen Air Max III (dubbed Air Max 90 these days), and Nike's way of celebrating is to revive the cult-status colorway of the iconic sneaker. Welcome to the new Nike Air Max 90 Infrared, a release that makes this November special for fashion aficionados. Well, independent digital artist Chris Labrooy, whose innovative work we've previously featured, has taken the celebration to the next level by rendering the famous running shoe with a supercar twist.
In case you're wondering why a V8 now digitally powers these sneakers, you should know there's a whole list of reasons, starting with the fact that Tinker Hatfield, the designer of the original, is said to have used supercars as muses. It's worth noting that the Air Max 90 designation actually came along in 2005 when the first retro edition of the Air Max III hit stores.
Factor in that Labrooy's previous work involves collabs with brands such as Nike itself, Porsche or Apple, and you've got a complete picture. You can take this literally since this particular project has seen the pixel master team up with an online fashion shop dubbed Asphalt Gold (not Nike), with A2-sized posters of the work seen here set to be created for each pair offered to customers.
So, how do you mix the V12s of the Lamborghini Diablo and Ferrari Testarossa with the flat-six of the Porsche 911 featured alongside the Air Max 90 Infrared? Well, shoehorning (pun intended) a V8 into the heel section of the sneaker will definitely do the trick, since no particular vehicle is favored, even though the rear positioning might just see Porschephiles claiming this one as their own.
On a more serious note, here's what the artist had to say about the visual stunt. "This is one of my all time favourite shoes and I can’t believe it is 30 years since it first dropped. To celebrate this anniversary release I created an image that taps into the European sportscar themes that inspired its design."
LaBrooy's background, which involves trips down the product design lane mixed with the photorealistic nature of his CGI work, means one can easily get lost in the small universe that now adorns the screen before you.
Factor in that Labrooy's previous work involves collabs with brands such as Nike itself, Porsche or Apple, and you've got a complete picture. You can take this literally since this particular project has seen the pixel master team up with an online fashion shop dubbed Asphalt Gold (not Nike), with A2-sized posters of the work seen here set to be created for each pair offered to customers.
So, how do you mix the V12s of the Lamborghini Diablo and Ferrari Testarossa with the flat-six of the Porsche 911 featured alongside the Air Max 90 Infrared? Well, shoehorning (pun intended) a V8 into the heel section of the sneaker will definitely do the trick, since no particular vehicle is favored, even though the rear positioning might just see Porschephiles claiming this one as their own.
On a more serious note, here's what the artist had to say about the visual stunt. "This is one of my all time favourite shoes and I can’t believe it is 30 years since it first dropped. To celebrate this anniversary release I created an image that taps into the European sportscar themes that inspired its design."
LaBrooy's background, which involves trips down the product design lane mixed with the photorealistic nature of his CGI work, means one can easily get lost in the small universe that now adorns the screen before you.
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