NHRA has 80,000 members and 140 member tracks worldwide and represents the primary sanctioning body for the sport of drag racing in the United States. The deal will see Honda's Super Quiet Series of portable generators used in NHRA's Full Throttle Drag Racing Series. Additionally Honda generators will be employed at the organization’s seven geographic division offices and in all of its owned and operated racing facilities in the US.
"Honda generators are well suited for the drag racing circuit, offering the NHRA reliable and quiet power for a variety of applications," said Scott Conner, vice president, Honda Power Equipment in a press release. "Honda Power Equipment is truly excited to be working with such a dynamic organization and drag racing series."
"We are thrilled to welcome Honda Power Equipment into the NHRA family of marketing partners," said Gary Darcy, NHRA senior vice president of sales and marketing. "Honda generators will provide NHRA with the power to operate equipment at our events across the country."
Honda Power Equipment builds a complete range of power generators for various applications and produce between 1,000 and 6,500 watts for recreation, construction, rental, and emergency use.
Aside from power generators, Honda Power Equipment markets outboard marine engines, general purpose engines, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications and all its products feature 4-stroke engines.