Ford has therefore staged a tournament with the best Need for Speed players to determine who would face the ultimate challenge. The selected gamers competed against each other in the Need for Speed SHIFT, which includes the new 2010 Ford Mustang.
The four gamers then received a chance to put the pedal to the metal at Willow Springs Raceway in Rosamond, California. The contestants included Kirby Anderson (25), Troy Alessi (22), Justin Keppler (24) and Jason Morrell (24).
It was a busy day for the young Mustang fans and avid gamers. With the help of driving teachers from Fast Lane Racing School, the gamers learned the ins-and-outs of the actual sport of racing. At the end of the day, the participants had their time added up from their video racing and their time on the real-life track, as they raced on the same track, in the same car.
"The whole point of the Mustang Unleashed Campaign is to intersect the passions of our life-long Mustang lovers with their most creative, wildest, most impossible dreams," said Steve Ling, car group marketing manager for Ford Motor Company, in a statement for the press. "We've taken two seemingly different worlds and weaved them into one amazing Unleashed experience for these four winners."
This experience is among several other dream Mustang experiences Ford is bringing to life with the '10 Unleashed. Each of the incredible videos can be viewed here.