Big words about a small car? Very rarely in America, but Honda is confident that its next-generation Fit (Jazz in Europe and Asia) will account for 10 percent of their North American car sales by 2016.
Honda President Takanobu Ito told Autonews that the upcoming new factory in Mexico will build about 200,000 Fits a year, including variants such as sedans and crossovers. In 2011, the Fit only managed 65,000 deliveries, all coming from Japan. These results are three times lower than what the envision for the next car.
We look at the Fit as a very humble sort of car, with it $15,325 base price and minivan shape. But from what we gather, the next one will be a sort of revolution in the B-car segment for Honda, who believe it will outsell popular cars like the Accord or Civic.
We look at the Fit as a very humble sort of car, with it $15,325 base price and minivan shape. But from what we gather, the next one will be a sort of revolution in the B-car segment for Honda, who believe it will outsell popular cars like the Accord or Civic.