Next-Gen BMW 1 Series Might Not Come to US

While working on the new 2 Series line, German automaker BMW could stop offering the 1 Series in the United States. Don’t panic now, we’re talking about the next-generation model, which still is a few years away.
BMW 1 Series GT spyshots 1 photo
Photo: CarPix
Speaking to Car&Driver, BMW’s head of product planning and strategy for North America explained that the decision could depend on how rival premium compact cars from Mercedes-Benz and Audi perform in the market.

“Where we have the 1 Series close to the 3 Series in terms of the price ladder, what Mercedes and Audi are doing is giving more focus in the below $30,000 price range. We’re going to watch that and in the future - well, the battleground has now moved to this $30,000 price point. We’re working hard to take advantage of that market,” said Paul Ferraiolo.

Another reason that may lead to the 1 Series being dropped in the United States could have something to do with the vehicle’s low sales. According to the same source, more 3 Series have been sold in the past seven months than 1 Series since its US introduction.

Moreover, the second-generation F20 1 Series has been kept out of the US for pricing reasons, the car being to expensive to be shipped over the Pond from European assembly lines. All told, the first-generation 1 Series may very well be the last iteration of the vehicle sold Stateside. The BMW 1 Series is rivaled by the Mercedes-Benz CLA and the Audi A3 in the US.

Story via Car&Driver
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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