New Vauxhall Corsa Ad: a Model, a Surfer, a Curvy Girl And a Bearded Lady

Vauxhall celebrates 25 years of Corsa with new ad 11 photos
Photo: YouTube / Vauxhall
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The new ad for Vauxhall Corsa GSi is out and it’s already ruffling plenty of feathers. It’s not because it pays tribute to an iconic ad that came out in 1993 and which introduced Corsa to the public, but because it features women not many would consider “models.”
Still, we live in a time of change and change means accepting that beauty can mean more than skinny white girls with no imperfections. Just think Naomi Campbell, Kate Moss, Christy Turlington and Linda Evangelista, all of whom starred in the original. The message of the new ad is one of empowerment for all women, no matter their skin color, body shape or size, or amount of bodily hair.

Yup, you read that right. It does so by featuring 4 prominent female voices of the younger generation: a model, a pro surfer, a curvy model and a bearded woman. Or The Bearded Lady, as she’s come to be known internationally.

You can see the new ad at the bottom of the page, as well as the original it was inspired by. The new one stars Anais Gallagher (aka Noel Gallagher’s daughter), curvy model Grace Victory, surfer Kylie Griffiths, and Bearded Lady Harnaam Kaur.

The Corsa falls slightly out of focus, as Vauxhall strives to give these women the platform they need to talk about what motivates them and what is their message to the world. And, while it’s an admirable one (be yourself, know that you are always good enough, the likes), not many viewers agree with what they’re seeing.

To put it differently, many believe that the Corsa Twentyfive campaign should have highlighted the history of the car and not focus on these women. Then there are those who are convinced these women shouldn’t remain stuck in their niche fields and not turned into “models” for the sake of being inclusive and politically correct.

Understandably, Vauxhall stands by its decision. “This powerful piece is the start of a new Vauxhall, with British progressiveness and ingenuity at the heart of the brand. It's time for New Rules, Britannia,” Kate Oyler, Head of Brand and Internal Communications at Vauxhall Motors, says.

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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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