Skoda has managed to turn the boxy-looking new Fabia hatchback into a piece of automotive art, shown for the first time today. With the help of Portuguese graffiti artist Armando Gomes, the 2015 model has gained a unique look, using 125 different colors combined in an effervescent way.
The 31-year-old artist from Lisbon created the Fabia "Street Art" in several stages. To begin with, Armando Gomes laid the groundwork by applying the lines and geometrical shapes to the body of the car. The surfaces were then sprayed in different colors, the same way a wall mural.
Company officials seemed impressed with the outcome, so hopefully, they will do even more of these in the future. God knows Skodas need to be as a little less dull.
"The creation of the vehicle as a work of art underlines the brand’s aspirations for emotional resonance. We are really pleased about our collaboration with renowned graffiti artist Armando Gomes. This fresh and unusual project demonstrates that we are conducting our model campaign with new, creative ideas," says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.
The Fabia project took place in Lisbon, Armando's home town, at the end of October. It will be part of a marketing campaign to commemorate the launch of the third-generation of Skoda's most popular hatchback.
"The new Skoda Fabia is more emotionally-rich than ever before and is the perfect car for the modern, urban mobility of today,” says Eichhorn.
Company officials seemed impressed with the outcome, so hopefully, they will do even more of these in the future. God knows Skodas need to be as a little less dull.
"The creation of the vehicle as a work of art underlines the brand’s aspirations for emotional resonance. We are really pleased about our collaboration with renowned graffiti artist Armando Gomes. This fresh and unusual project demonstrates that we are conducting our model campaign with new, creative ideas," says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.
The Fabia project took place in Lisbon, Armando's home town, at the end of October. It will be part of a marketing campaign to commemorate the launch of the third-generation of Skoda's most popular hatchback.
"The new Skoda Fabia is more emotionally-rich than ever before and is the perfect car for the modern, urban mobility of today,” says Eichhorn.