"For the Scion business model, product freshness is key," said Yoshimi Inaba, chairman and CEO of Toyota Motor Sales USA as well as president of Toyota Motor America. "One of my jobs is to revive the Scion spirit in the United States."
Scion earlier previewed a rebadged iQ that was believed to be launched in the United States by early 2011. However, the Japanese carmaker hasn't explicitly denied or confirmed the US release, which keeps the topic out for speculation.
“Scion’s iQ concept turns traditional auto design upside down,” said Jack Hollis, Scion vice president. “Traditionally small vehicles have been thought of as being basic. The iQ concept is just the opposite with its innovative features and iconic urban design, and we believe it fits in well within the Scion brand. Our young, trendsetting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer.”
The concept was displayed at the 2009 New York Auto Show and was powered by a 1.3-liter four-cylinder engine generating 93 horsepower and 89 lb-ft of torque. It is believed the car will boast a wider range of engines in the United States, including 1.0- and 1.4-liter options.