New Scion Models on the Way

Toyota's very own brand Scion is going to receive a bunch of new models in the upcoming months as part of the Japanese manufacturer's strategy to keep the range updated with new products aimed at the young segment. Representatives of Toyota admitted the company is looking to add some new cars to the existing lineup so the Scion brand could offer new and exciting models at any time, The Detroit News reported quoting Toyota's new US sales chief.

"For the Scion business model, product freshness is key," said Yoshimi Inaba, chairman and CEO of Toyota Motor Sales USA as well as president of Toyota Motor America. "One of my jobs is to revive the Scion spirit in the United States."

Scion earlier previewed a rebadged iQ that was believed to be launched in the United States by early 2011. However, the Japanese carmaker hasn't explicitly denied or confirmed the US release, which keeps the topic out for speculation.

“Scion’s iQ concept turns traditional auto design upside down,” said Jack Hollis, Scion vice president. “Traditionally small vehicles have been thought of as being basic. The iQ concept is just the opposite with its innovative features and iconic urban design, and we believe it fits in well within the Scion brand. Our young, trendsetting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer.”

The concept was displayed at the 2009 New York Auto Show and was powered by a 1.3-liter four-cylinder engine generating 93 horsepower and 89 lb-ft of torque. It is believed the car will boast a wider range of engines in the United States, including 1.0- and 1.4-liter options.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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