Porsche engineers are like machines, they don’t translate the words other people use into numbers in their head, they think using numbers from the very beginning. However, Porsche also has marketing people, who know that they have to express what the engineers have created so that the customers understand this.
This is how the latest commercial for the new Boxster was created. The clip is centered around the idea that the Boxster’s open-top construction allows it to offer so much more than just numbers, it allows it to give one freedom.
Dubbed “escape”, the clip tries to show the similarities between driving a Boxster, riding a horse during a race (waiting for the gates to open) or being a student in the moments just before the brake.
Dubbed “escape”, the clip tries to show the similarities between driving a Boxster, riding a horse during a race (waiting for the gates to open) or being a student in the moments just before the brake.
Google News