New Peugeot 2008 Promoted Using Rebecca Jackson, 360-Degree Drones and Kids

For most people, myself included, 2008 was a horrible year filled with financial problems. But that's the number Peugeot chose for its littlest of crossovers and it's brought them luck.

Now past its prime, the taller brother of the 208 has received a refresh. And when it came time to start selling it, the Peugeot UK division pulled out all the stops.

Our favorite is the video where a couple of adorable kids review all the features. "This protects the paint," one of them says, which is great to know.

However, Youtube seems to like another kind of video more. Rebecca Jackson is not Jeremy Clarkson, especially from the height point of view, but she is a well-known car reviewer who has done a bit of Porsche racing. While her review is published on the Peugeot UK channel and is thus biased, it's a pleasure to listen to.

And if you favor a more high-tech approach to promoting cars, Peugeot has also prepared a video shot by a drone, as the 2008 climbs up the dirt road. It's not mind-blowing stuff, but if you've ever wondered how a front-wheel drive can cope with the rough stuff, you might want to watch it.

After spending a bit of time with the 2008 equipped with a 1.2-liter turbo engine, we found plenty of things to like about it. For example, the facelift has a slightly better manual gearbox, and the climate control system has buttons, unlike the 308. The boot is also a lot more practical than on most regular hatchbacks because of the low loading lip, flat floor, and wide opening.