This year’s Geneva Auto Show might just be one of the most important in history, as the auto industry is recovering from the recession and most automakers will have to bring their new vehicles to their line up to get attention. Launching new models is a great way of increasing sales, so Geneva should witness a lot of it next month.
One of the cars to be presented at the Swiss auto show is Nissan’s new Micra. The car will be based on the automaker’s new V platform, designed to be used by the company to produce high-volume, low-cost cars. The Note, Cube and Juke will still use the B platform, says whatcar.com.
The new V platform will be used to build at least three cars, which will be produced in Thailand and Mexico. The next Micra will be made in India, in the city of Chennai, as part of Nissan’s new strategy. The current model is being produced in the Japanese carmaker’s factory of Sunderland, UK.
“The big advantages of our new platform are cost and weight. This makes it ideal for high volume production for emerging markets,” said a Nissan spokesman. “The V platform allows us to do things that aren't possible with the B platform, and vice-versa.”
autoevolution will be attending the 2010 Geneva Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
Google News