The brand centre will be used to launch the Nissan Leaf, which is scheduled to go on sale in the UK during march 2011. Until then, however, The O2 will be used to advertise the new Qashqai and the Juke crossover models.
“This O2 partnership is a first for Nissan in the UK. The O2 offers us the space, support and exposure to showcase the brand to over 7.5 million people every year and will become a focal point for an innovative and integrated strategy which will span the entire sales & marketing operation,” Paul Willcox, Managing Director, Nissan GB, said in a release.
From its July opening, the Nissan Brand Centre will focus on zero emission mobility, the launch of Leaf and will showcase innovation, running interactive programmes and activities designed to attract and engage consumers.
According to Nissan, The O2 finished the decade as the world’s number one music venue for the third year running, selling over 2.3 million tickets to events in the arena, which was a record breaking figure.
“We’re thrilled that Nissan has become a major commercial partner of The O2. Its forward thinking brand values are aligned with ours and our 7.5 million visitors a year will offer them unrivaled exposure across the site,” added Paul Samuels, Executive Director of Sponsorship at AEG Europe.