We’ve know of MINI’s marketing skills for a while now, but their latest video creation is a work of pure entertainment value. Why? Because the minute-long flick has a goat-man, a fairy-dog princess, dancing girls, a bit of drifting and a happy end. That’s the way to sell a car.
It all starts randomly enough with some random guy picking a man dressed as a half-goat, who’s late for the Rio carnival. Happily, the MINI Coupe S has a turbocharged 1.6-liter engine and is as nimble as a cat.
The driver then a bunch of fun little maneuvers that show the Coupe’s sportiness, including a slalom through a bunch of carnival dancers in white dresses. The chubby goat-man (we think it’s called a satyr, right?) get there to dance with all his friends and the MINI adventure is done.
The driver then a bunch of fun little maneuvers that show the Coupe’s sportiness, including a slalom through a bunch of carnival dancers in white dresses. The chubby goat-man (we think it’s called a satyr, right?) get there to dance with all his friends and the MINI adventure is done.