Photo: Daimler AG
The new V-Class MPV was unveiled in all its glory back in January right in BMW's backyard, a move explained by Dieter Zetsche as “showing their competitors what kind of cars Mercedes-Benz makes.”
About a month and a half later, the Mercedes-Benz V-Class has entered series production at the three-pointed star manufacturing plant in Vitoria, Spain, otherwise known as the second-largest van plant in their global production network.
“The new V-Class has many new features that are without parallel in this segment. They will allow us to address new customer groups. In particular, we will be able to reach customers who have previously preferred to buy a traditional car even though they actually need the space that an MPV offers,” said Volker Mornhinweg, Head of Mercedes-Benz Vans and ex-AMG boss, as the first series-produced V-Class was completed.
Daimler AG invested around EUR 190 million in the Spanish plant in order to prepare it for the production of the new Mercedes-Benz V-Class, with the money going mainly in the modernization and reorganization of the site's body shop, paint shop and assembly units, with the plant's logistics also being optimized.
As most of you know, the new Mercedes-Benz V-Class represents a rather long departure from the previous generation (called Viano on most markets, ed), with the new model featuring what is arguably the most luxurious and technology-decked interior of any production MPV on the planet.
It will be sold through both Mercedes-Benz car and commercial dealerships starting with the month of May, its price starting at EUR 42.900 in Germany, where it can be ordered beginning with the day after tomorrow (March 6).
“The new V-Class has many new features that are without parallel in this segment. They will allow us to address new customer groups. In particular, we will be able to reach customers who have previously preferred to buy a traditional car even though they actually need the space that an MPV offers,” said Volker Mornhinweg, Head of Mercedes-Benz Vans and ex-AMG boss, as the first series-produced V-Class was completed.
Daimler AG invested around EUR 190 million in the Spanish plant in order to prepare it for the production of the new Mercedes-Benz V-Class, with the money going mainly in the modernization and reorganization of the site's body shop, paint shop and assembly units, with the plant's logistics also being optimized.
As most of you know, the new Mercedes-Benz V-Class represents a rather long departure from the previous generation (called Viano on most markets, ed), with the new model featuring what is arguably the most luxurious and technology-decked interior of any production MPV on the planet.
It will be sold through both Mercedes-Benz car and commercial dealerships starting with the month of May, its price starting at EUR 42.900 in Germany, where it can be ordered beginning with the day after tomorrow (March 6).
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