Photo: Daimler AG
A series of events celebrating the launch of the all-new 2014 S-Class W222 took place at Shanghai's Mercedes-Benz Arena this past weekend.
An audience of over 2,000 customers, dealers, brand ambassadors and members of the local media were witnesses to the launch ceremony hosted by Hubertus Troska, Daimler's Board Member responsible for the Middle Kingdom and Nicholas Speeks, President and CEO of Beijing Mercedes-Benz Sales Service Co.
“The market introduction of the new S-Class marks another important milestone for Mercedes-Benz’s sustainable growth strategy in China. Only weeks after the new S-Class’ sensational start of sales in European markets, we are bringing this fantastic product to China, more proof of our commitment to the market and our customers. I am convinced that the new model will continue its successful path here.” said Hubertus Troska.
We were suspecting a Chinese launch for the new S-Class after last week we saw the first lot of approximately 50 models, all black and long wheelbase, waiting for delivery in a Chinese port.
Starting with 2009, China has become the world's largest market for the Mercedes-Benz “Sonder Klasse”, with over 33,000 units of the previous W221 generation being delivered in the country last year alone.
“The market introduction of the new S-Class marks another important milestone for Mercedes-Benz’s sustainable growth strategy in China. Only weeks after the new S-Class’ sensational start of sales in European markets, we are bringing this fantastic product to China, more proof of our commitment to the market and our customers. I am convinced that the new model will continue its successful path here.” said Hubertus Troska.
We were suspecting a Chinese launch for the new S-Class after last week we saw the first lot of approximately 50 models, all black and long wheelbase, waiting for delivery in a Chinese port.
Starting with 2009, China has become the world's largest market for the Mercedes-Benz “Sonder Klasse”, with over 33,000 units of the previous W221 generation being delivered in the country last year alone.
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