New Mercedes-Benz E-Class Commercial Doesn't Make Exaggerated Claims. Kind of

In case you missed it, the 2017 Mercedes-Benz E-Class video ad that presented the car as an autonomous vehicle has brought upon itself the wrath of various consumer and auto safety groups who thought it was misleading.
2017 Mercedes-Benz E-Class commercial 1 photo
And rightly so, as Mercedes-Benz made some very bold claims during that commercial that were hardly covered by the vehicle's capabilities in real life. There was a fine print at the bottom, but it's not like you can say whatever you want during a promotional material as long as the stuff written with small characters is true, is it?

Well, Mercedes-Benz has since taken down the ad saying that the company does "not want any potential confusion in the marketplace to detract from the giant step forward in vehicle safety the 2017 E class represents” in an email sent to Automotive News. That's very decent of them. There's nothing wrong with admitting to a mistake, even though a company the size of Mercedes-Benz will always find another way to wrap their answer, so it doesn't sound like it's conceding to pressure.

Anyway, with that piece of advertising gone, Mercedes-Benz was now faced with a problem: lots of airing time purchased and no clip to fill it with. Well, it's up to you if you believe it came up with a new spot in a few hours, or it was lying there, on a back shelf all this time.

The new clip doesn't focus on the E-Class' self-driving abilities. Instead, it makes the whole car seem like the pinnacle of mankind's technological advancement. It talks about its performance, its computing power, its safety ratings, and its level of luxury - yeah, it talks about everything. In fact, that's precisely the name of the commercial: "It's everything." Hmmm, where did we hear this claim before? Oh, I know: the Bible.


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