More changes are announced in the Borgo Panigale camp, as Ducati Motor Holding establishes two new managerial areas. The move is aimed to better sync the expansion of the brand with the increasing customer needs.
The Sales department is now Sales & Marketing, and will be headed by Cristiano Silei, while the Motorcycle Related Products department will run under Diego Sgorbati.
According to Ducati sources, "Cristiano Silei (previously Vice President of Sales) is now appointed Vice President of Sales & Marketing, in charge of creating a unified and cohesive strategy with renewed impetus. He will be supported by Roberto Righi (previously Director of Distributor Sales) who now takes on the new position of Director of Sales and to whom the Ducati sales network will now report."
"Diego Sgorbati is appointed Director of Motorcycle Related Products, responsible for ensuring a comprehensive Spare Parts, Accessory and Apparel range in addition to overseeing the Licensed Products & Services business unit. Within this business unit, Alessandro Cicognani (previously Head of Sponsorship) now becomes Director of Licensing & Corporate Partnerships," the same source mentions.
Ducati has also made a big move in the Corse department, with the appointment of Gigi Dall'Igna as chief, reporting to CEO Claudio Domenicali directly, and whose goal is to restore racing glory for the Borgo Panigale group.
According to Ducati sources, "Cristiano Silei (previously Vice President of Sales) is now appointed Vice President of Sales & Marketing, in charge of creating a unified and cohesive strategy with renewed impetus. He will be supported by Roberto Righi (previously Director of Distributor Sales) who now takes on the new position of Director of Sales and to whom the Ducati sales network will now report."
"Diego Sgorbati is appointed Director of Motorcycle Related Products, responsible for ensuring a comprehensive Spare Parts, Accessory and Apparel range in addition to overseeing the Licensed Products & Services business unit. Within this business unit, Alessandro Cicognani (previously Head of Sponsorship) now becomes Director of Licensing & Corporate Partnerships," the same source mentions.
Ducati has also made a big move in the Corse department, with the appointment of Gigi Dall'Igna as chief, reporting to CEO Claudio Domenicali directly, and whose goal is to restore racing glory for the Borgo Panigale group.
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