New Luxury Car Brand Eterniti Motors to Launch in Frankfurt

It looks like this year’s Frankfurt Auto Show will not only bring exciting new concepts and models with it, but it seems a new car brand is also ready to storm the event. We say that because an intriguing teaser for a new luxury car brand called Eterniti Motors has surfaced this morning.

The company’s official website unfortunately reveals little of what we can expect to see, and only offers an obscure video accompanying an early sketch of a vehicle that is said to have its world premiere at the German venue.

What we can assume is that the vehicle in question, dubbed HEMERA, will be something in the area of a luxury SUV crossover, which is currently undergoing hard testing. The vehicle is expected to go on sale sometime next year, with China, Russia and the Middle East as the main markets.

We don’t know the names behind this new project, but it seems that this will be a London-based company that will make sure the car is a 'high performance' using conventional powertrains and 'bespoke, luxury interiors made by British craftsmen'.

“A storm i brewing... A storm of limitless force... So powerful... So intense...The storm will hit you... For a world without limits: HERMERA,” the video on the new company’s website tells us.

“A new luxury car brand is coming. A different kind of luxury car brand. A luxury car brand from London. Eterniti Motors.” - this is all the statement reads, so we’ll just have to wait for the auto show this September to get a clear picture of what we’re in for.

autoevolution will be attending the 2011 Frankfurt Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.